Selling or buying a business is one of the most important financial decisions that you will make. A business broker has the training and experience to guide you through the process in a comfortable and efficient manner. He is a team player who will coordinate the efforts of your professional advisors, such as attorneys and accountants. He has handled many transactions and understands the complexities of selling and buying businesses.
During the process, the seller’s job is to do what he does best, which is to run the business as if he were going to keep it. The broker’s job is to confidentially market the business, find and screen the buyers, educate them, negotiate the terms of the sale and provide a buffer for the emotional highs and lows that we all experience. The buyer benefits because the broker has already pre-qualified a business before he lists it and he has psychologically prepared the seller for the sale. He has also done a lot of the legwork to assemble the financial information and background of the business. This helps to reduce some of the uncertainty for the buyer and make his search more efficient.