18_smoke_signalsWhen sales are slow, business owners have a tendency to cut back on all marketing expenses.

Today, there are various ways of cost effective advertising to keep in contact with customers and prospects that might be considered. Talking to marketing consultants, reading books or searching on the internet are ways to find out what is working for others. There are direct mail campaigns such as postcards or coupon books.

Internet advertising or email campaigns can hit directly at the target audience. Not communicating with customers and prospects will only hasten the sales slide and reduce the value of the business.

Michael MarksMichael Marks, creator of Toons ‘n Tips, is a Certified Business Intermediary (CBI) and has over thirty-six years of business experience and ownership. He is a licensed real estate broker in the state of Colorado and has been selling businesses for over eighteen years. Michael has taken up cartooning as a hobby in recent years and has found that by using those skills, along with his extensive business experience, he has been able to create the Toons ‘n Tips drip marketing service for clients all over the country. Find out more about Michael at www.toonsntips.com.