Tip #50 – Marketing Programs To Replace Normal Attrition

50_leaky_bucketMost businesses will lose a certain amount of customers over time.  This natural attrition can be caused by anything from customers who are unhappy to customers moving away.

The value of a business has a lot to do with the expectations of a buyer being able to maintain the current revenue levels (in addition to opportunities to grow the business).

Buyers will want to see proven marketing programs in place that will fill that ongoing “leaking bucket”.


Michael MarksMichael Marks, creator of Toons ‘n Tips, is a Certified Business Intermediary (CBI) and has over thirty-six years of business experience and ownership. He is a licensed real estate broker in the state of Colorado and has been selling businesses for over eighteen years. Michael has taken up cartooning as a hobby in recent years and has found that by using those skills, along with his extensive business experience, he has been able to create the Toons ‘n Tips drip marketing service for clients all over the country. Find out more about Michael at www.toonsntips.com.
2013-01-15T10:38:26+00:00 January 15th, 2013|Maximizing Business Value|