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This scalable business provides nationwide expositions for baby and children products and services. It produces a one-day event held once a year in key metro centers. It is open to the entire family where they can see the latest trends while being entertained by popular characters that their children adore. In addition to consumers, it also attracts local providers looking for ideas to expand their offerings.
Although quite profitable now, it is not a full workload for one person; the entire summers are free, and the evenings and weekends are extremely light. It is perfect for the stay-at-home executive parent. Travel to the venue cities is required once each year and can be an adventurous perk.
This business has a very low break-even. There are multiple profit centers and a higher profit potential based on a proprietary template which can be used to replicate the process to many more cities. Vendors and advertisers are well established. Characters in costume and other labor needs are contracted at each location so no employees are required.
The founder considered keeping this business by either restricting its growth or hiring more staff. He has decided that now is the perfect time for a new owner that can direct its future to fit their desires. The new owner can keep it at the current level and only work part-time; go full-time and expand the business to cities of their personal interest, or they can hire more help and expand rapidly to any major US city. There is opportunity for the new owner to inject their personality. The seller is currently running two other unrelated expos that consume the balance of his time, his goal is to grow them to the same maturity as the children’s expo and sell them. His passion is in creating and proving the concept, not managing the process. He will train the new owner and remain available for continued assistance. He will sign a non-compete.