36_ice_creamOftentimes, sellers want to go to market with a very high price, hoping buyers will appreciate the value that the seller sees.  Sellers figure that buyers will at least take the first step to check out their business.

Unfortunately, there are many qualified buyers who won’t even look at a company if they think the price is out of line with economic realities.  Even sophisticated buyers who are used to negotiating business transactions will walk away without looking.

Should a business be listed at a higher price anticipating a lower offer?  Usually the answer is yes.  But if the price is too high, there may be very few looks and possibly no offers.

Michael MarksMichael Marks, creator of Toons ‘n Tips, is a Certified Business Intermediary (CBI) and has over thirty-six years of business experience and ownership. He is a licensed real estate broker in the state of Colorado and has been selling businesses for over eighteen years. Michael has taken up cartooning as a hobby in recent years and has found that by using those skills, along with his extensive business experience, he has been able to create the Toons ‘n Tips drip marketing service for clients all over the country. Find out more about Michael at www.toonsntips.com.